Founder & Tax Advisory Educator

Phuc Ly, EA

Phuc Ly is an Enrolled Agent, tax advisory educator, and founder of Level Up Quest. After building a 17-person, seven-figure tax firm and selling it in 2023, he now trains tax professionals to become better advisors and helps firm owners develop teams that deliver advisory beyond the owner.

Enrolled Agent  ·  Founder, Level Up Quest  ·  20+ Years in Tax

Phuc Ly, EA, Founder of Level Up Quest

Phuc Ly, EA: Founder & Tax Advisory Educator, Level Up Quest

His Story

From Tax Preparer to Firm Owner

Phuc's approach to advisory was shaped by building a tax firm, developing a team, and learning how to move client-facing and advisory responsibilities beyond the owner.

Phuc started working in tax in 2005. He built Alpha B Group Tax and Bookkeeping from the ground up: preparing returns, taking client meetings, and learning every part of running a practice from the inside.

As the firm grew, he ran into the same wall most firm owners hit. Everything important still flowed through him. The complex returns. The strategy decisions. The hard client conversations.

So he trained his team to take on more: running client meetings, doing tax planning, handling complex tax work, and taking real client-facing responsibility. The firm grew to 17 people and a seven-figure practice.

In 2023, he sold the firm.

That experience is why his teaching focuses on implementation, not just information. He knows advisory cannot live inside the owner's head. It has to be built into the people and the systems of the firm.

05

Started in Tax

Began working in the tax industry in 2005, learning preparation and client work from the ground up.

AB

Built Alpha B Group

Founded Alpha B Group Tax and Bookkeeping and grew it into a 17-person, seven-figure tax firm.

T+

Developed the Team

Trained employees to handle client meetings, tax planning, complex tax work, and greater client-facing responsibility.

23

Sold the Firm

Sold the practice in 2023 and turned full time to training tax professionals in advisory.

Today

What Phuc Teaches

Through Level Up Quest, Phuc focuses on one thing: helping tax professionals become better advisors and helping firm owners build teams that can deliver advisory at scale.

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Recognize Advisory OpportunitiesSee where planning opportunities exist inside the client base you already have.

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Evaluate Tax StrategiesLearn how to assess strategies properly before ever bringing them to a client.

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Explain RecommendationsTurn technical strategies into plain-English explanations clients actually understand.

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Lead Client ConversationsPractice real advisory conversations so you can lead them with confidence.

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Implement PlanningMove strategies from ideas on paper into work that is actually done for clients.

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Build Repeatable Advisory SkillsDevelop a process for delivering advisory that works again and again, not just once.

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For Firm Owners: Develop People and SystemsTrain employees to take on advisory work and build firm systems so advisory does not depend entirely on the owner.

How He Teaches

Practical, Not Theoretical

Phuc teaches the way he learned: by doing the work. Every concept connects to a real client situation you can recognize in your own practice.

01

Practical Application

Training is built around real tax situations and real client work, not abstract theory.

02

Visuals and Client Scenarios

Strategies are explained with visuals and worked through using realistic client scenarios.

03

Plain-English Explanations

Complex tax concepts are translated into language clients understand and act on.

04

Client Conversations

Members practice the actual conversations: how to raise opportunities, answer questions, and guide decisions.

05

Implementation

Training covers what happens after the meeting: getting the work done and following through.

06

Learn → Practice → Apply

Every topic follows the same model: learn the concept, practice it in a safe setting, then apply it with clients.

Credentials

Professional Credentials

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Enrolled Agent (EA)Federally licensed tax professional, enrolled by the IRS
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Founder, Level Up QuestTax advisory training and mentorship for tax professionals and firm owners
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20+ Years in the Tax IndustryWorking in tax since 2005, across preparation, planning, and firm leadership
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Former Owner of a 17-Person Tax FirmBuilt Alpha B Group Tax and Bookkeeping from the ground up
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Built and Sold a Seven-Figure Tax PracticeSold the firm in 2023 after developing the team to deliver advisory work
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Tax Educator and CPE InstructorTeaches tax professionals through training, workshops, and speaking engagements
Independent Recognition

Speaking, Media & Professional Recognition

Phuc has been featured as a presenter, educator, and firm owner by tax professional organizations and industry publications.

Mission Society of Enrolled Agents

Stock-Options Presenter, October 2026

The Mission Society of Enrolled Agents lists Phuc as the presenter of its October 22, 2026 Lunch & Learn, "Stock Options Made Practical: Taxation & Planning for ISOs and NSOs," identifying him as an Enrolled Agent and founder of Level Up Quest.

See the event listing →
California Society of Tax Consultants

Presenter, San Diego Chapter

The California Society of Tax Consultants hosted Phuc as the presenter of its June 18, 2026 virtual meeting on stock options: ISOs, NSOs, 83(b) elections, QSBS, and RSUs, for 2 hours of federal tax law CPE.

See the event page →
The Net Gains

Featured Interview: "Would Your Firm Survive Without You?"

In a Net Gains interview, Phuc describes growing his tax firm to a seven-figure sale in 2023, how training his employees drove that growth, and how that experience became Level Up Quest.

Read the interview →
NASBA Registry

National Registry CPE Sponsor

NASBA's public registry lists Mastermind Advisors, Inc. DBA Level Up Quest, Registry ID 169326, as a National Registry CPE sponsor approved for QAS Self Study delivery.

See the registry listing →
Level Up Quest

Why He Built Level Up Quest

After selling his firm, Phuc saw a gap. Tax professionals had plenty of courses, but few places to practice advisory skills with real guidance. Firm owners had no system for developing advisors on their teams.

He created Level Up Quest to close that gap: tax advisory training and mentorship that helps tax professionals become better advisors and helps firm owners build teams that deliver advisory beyond the owner.

Learn Tax Advisory With Level Up Quest

Talk with us about where you are and what advisory training could look like for you or your team.

No pressure. No obligation. Just a conversation about what makes sense for you.