Tax Advisory Training for Tax Professionals

Tax Advisory Training That Helps You Put Tax Knowledge Into Practice

Level Up Quest helps CPAs, Enrolled Agents, tax preparers, and tax professionals develop the skills to move beyond tax preparation and confidently deliver tax planning and advisory services.

Learn how to identify planning opportunities, evaluate strategies, explain recommendations in plain English, lead better client conversations, price advisory work, and follow through with implementation.

NASBA & IRS-Approved CPE/CE  ·  Weekly Live Sessions  ·  Practical, Real-World Training

Phuc Ly, EA, Founder of Level Up Quest

"I scaled a tax firm to 17 people and sold it for 7 figures. I didn't have a mentor. You will."

— Phuc Ly, EA, Founder of Level Up Quest

What Is Tax Advisory Training?

Tax advisory training teaches tax professionals how to go beyond preparing and filing tax returns and provide proactive guidance that helps clients make better tax decisions.

Knowing tax strategies is only part of the job. An advisor also needs to know how to recognize an opportunity, determine whether it fits the client, evaluate the potential impact, explain the recommendation clearly, guide the client through the decision, and help make sure the strategy is properly implemented.

Tax knowledge provides the foundation. Advisory requires learning how to apply that knowledge with real clients.

The Level Up Quest Approach

How Level Up Quest Builds Better Tax Advisors

Three connected pieces, working as one system. Not three separate ideas.

01

Know What to Look For

Tax Frameworks help you recognize planning opportunities and work through them when client situations change.

02

Know How to Advise

The LEAD Framework gives you a repeatable process for moving from conversation to evaluation, recommendation, implementation, and verification.

03

Practice Doing It

Learn → Practice → Apply through the Weekly Sprint, live workshops, scenarios, calculations, and client conversations.

Knowing Tax Isn't the Same as Delivering Advisory

Tax education can give you technical knowledge. Advisory requires a different set of skills on top of it.

Knowing Tax

  • Understand tax law
  • Learn technical concepts
  • Know available strategies
  • Understand rules and requirements

Delivering Advisory

  • Identify the opportunity
  • Ask the right questions
  • Evaluate whether it fits
  • Explain it clearly
  • Make a recommendation
  • Guide the client through the decision
  • Implement and follow through
  • Verify the result

Implementation Is Where Value Happens.

The Level Up Quest LEAD Framework

A Framework for Turning Tax Knowledge Into Advisory

Level Up Quest uses the LEAD Framework to teach tax professionals how to move a client from the first conversation through evaluation, advice, implementation, and results.

L

Listen

Understand the client's situation, ask better questions, uncover needs, and identify potential planning opportunities.

  1. Ask
  2. Discover
E

Evaluate

Gather the information, determine which strategies actually apply, calculate the potential impact, and consider feasibility and risk.

  1. Compare
  2. Calculate
A

Advise

Explain the recommendation in plain English, show the client the potential impact, recommend a course of action, and guide the client through the decision.

  1. Recommend
  2. Decide
D

Deliver

Implement the strategy, track what needs to happen, maintain appropriate documentation, follow through, and verify the result.

  1. Implement
  2. See the tax savings

LEAD is a connected process, not four separate skills. It shows that Level Up Quest teaches a repeatable advisory process you can use with every client.

Practical Tax Frameworks

Know What to Look For When Client Situations Change

Clients bring you situations. Frameworks help you know where to take the conversation next.

Each Level Up Quest Tax Framework is built around a specific client situation, giving you a structured place to start the conversation.

How the system works

  1. Client situation

    “We’re expecting a baby. What should we be thinking about for taxes?”

  2. Use a situation-specific framework

    CHILD Framework

    The framework built for this type of client situation.

  3. Know how to lead the conversation

    A structured starting point

    • Know what to ask.
    • Know what to investigate.
    • Know where to take the conversation next.

DIFFERENT SITUATIONS. DIFFERENT FRAMEWORKS.

The same approach extends across the recurring situations tax professionals see again and again.

  • Client has or is considering an S corporation

    S-Corp Framework

  • Client is expecting a baby or has dependents

    CHILD Framework

  • Client receives stock options

    Stock Option Framework

  • Client has self-employment income

    Schedule C Framework

The library keeps growing as new recurring client situations are identified.

When a client brings you a situation, you have somewhere to start.

Learn. Practice. Apply.

Advisory Is a Skill. Skills Need Practice.

Client says

“I’m thinking about buying a rental property.”

One client statement can open the door to an advisory conversation.

  1. Learn

    Recognize the trigger

    The concept being learned

    Members learn to recognize this as a planning trigger, a signal that something is changing in the client’s financial life and worth investigating before jumping to an answer.

    Don’t start with the tax answer. Start by understanding what the client is trying to do.

    Connects to LEAD: Listen — the stage where advisory begins.

  2. Practice
    Sample training exercise

    Work the situation

    Scenario. Your client mentions they are thinking about buying a rental property. Before you say anything about taxes, work through what you need to know first.

    Your turn

    What would you ask this client next?

    • “What are you hoping this property will do for you?”

    • “When are you planning to buy?”

    • “How do you plan to use the property?”

    What else would you need to know before giving advice?

    Illustrative exercise shown as a designed representation — not a screenshot of member activity. Example questions only, not a complete checklist.

  3. Apply

    Take it to the client

    What goes back to your practice

    The next time a real client says, “I’m thinking about buying a rental property,” you recognize the trigger — and you know how to begin the advisory conversation.

    The takeaway
    • Recognize the trigger
    • Ask better questions
    • Investigate before recommending

    One exercise doesn’t make you a rental-property expert. It builds the reflex.

Learn it → Practice it → Apply it

Level Up Quest training is designed around application, not just information. Members learn the concepts, practice using them, receive feedback, and develop the confidence to apply what they learn. To see this approach in practice, browse the Level Up Quest resource library.

Live Zoom workshops use this same Learn → Practice → Apply approach. The CHILD Framework workshop currently in development is being designed around this same model. Participants will work through client scenarios and practice what to do when a client says, "We're expecting a baby. What should we be thinking about for taxes?"

More Than Courses

You Don’t Just Watch. You Participate.

Advisory is built through practice, not just watching. The Weekly Sprint gives members a place to learn something practical, work through it with other tax professionals, and turn it into something they can use with clients or in their firm.

  • Learn Practical tax strategies, client advisory, firm improvement, and AI.
  • Practice Knowledge checks, scenarios, role-play, and group problem-solving.
  • Participate Ask questions, share ideas, discuss real situations, and learn from other tax professionals.
  • Progress Set action steps, share wins, stay accountable, and keep moving forward.

You might be asked to…

  • Answer it “Test what you just learned.”
  • Discuss it “Share how you’d approach it.”
  • Solve it “Work through a scenario or problem.”
  • Apply it “Take something back to your clients or firm.”

The format changes based on the week’s topic. Not every Weekly Sprint includes every activity.

Also in the learning environment: interactive workshops, e-courses, and CPE/CE opportunities.

Interactive Professional Education

CPE Doesn't Have to Be Passive

Level Up Quest offers NASBA & IRS-approved CPE/CE through interactive training. Members work through scenarios, practice client conversations, ask questions, and participate in live sessions.

You earn CPE/CE while developing advisory skills you can actually use with clients.

Who Is Tax Advisory Training For?

CPAs · Enrolled Agents · Tax preparers · Solo tax practitioners · Tax professionals moving into advisory · Tax firm employees developing client-facing skills · Tax firm owners developing an advisory practice and team

PATH 01

Solo Practitioner

Become a stronger advisor yourself.

PATH 02

Tax Professional / Employee

Develop advisory and client-facing skills.

PATH 03

Firm Owner

Become a better advisor while developing people and systems that allow advisory work to happen beyond the owner.

Become a Better Advisor. Build a Stronger Tax Firm.

Phuc Ly, EA — Founder of Level Up Quest
7-FigureFirm Exit
Your Mentor

Learn From Someone Who Built a Tax Firm

Phuc Ly, EA, is the Founder of Level Up Quest and a tax advisory educator and mentor. After more than 20 years in the tax industry, Phuc built a tax firm from the ground up, grew it into a 17-person, seven-figure practice, and sold the firm in 2023. Today, he helps tax professionals become better advisors and helps tax firm owners develop the people and systems needed to deliver advisory at scale.

20+
Years in Tax
17
People at Peak
EA
Enrolled Agent
7-fig
Firm Sale
Questions Answered

Tax Advisory Training FAQ

Tax advisory is proactive guidance that helps clients make better tax decisions throughout the year, not just at filing time. It includes identifying planning opportunities, evaluating which strategies fit the client, explaining recommendations in plain English, guiding the client through the decision, and helping make sure the strategy is properly implemented.
Tax preparation records what already happened and files the return. Tax advisory looks forward: planning, strategy, and decisions that affect future tax outcomes. Preparation is the foundation; advisory builds on it by helping clients act on what the numbers show.
Tax advisory training teaches tax professionals how to deliver advisory services, not just prepare returns. That means learning how to recognize planning opportunities, determine whether a strategy fits the client, evaluate the potential impact, explain recommendations in plain English, lead better client conversations, price advisory work, and follow through with implementation.
Start with the clients and knowledge you already have. Identify planning opportunities in your existing client base, learn how to evaluate and explain them, practice the client conversation, decide how to price the work, and follow a clear process for implementation. Level Up Quest teaches each of these steps through training, practice, and live mentorship.
LEAD is the Level Up Quest framework for turning tax knowledge into advisory. It stands for Listen, Evaluate, Advise, and Deliver: understand the client's situation, determine which strategies actually apply, explain the recommendation in plain English, and implement the strategy and verify the result. It gives advisory work a repeatable process from first conversation through results.
Level Up Quest uses and develops practical tax frameworks for common client situations. Examples include the S-Corp Framework, which is part of the current curriculum for advising clients who have or are considering an S corporation, and the CHILD Framework, which is currently being developed into a formal framework and workshop for advising clients who have children, dependents, or are expecting a baby.
Yes. Level Up Quest workshops are live on Zoom and built around participation. Members work through client scenarios, practice calculations and client conversations, ask questions, and learn how to apply tax concepts in real situations, rather than just watching a presentation.
Yes. Level Up Quest offers NASBA and IRS-approved CPE/CE through interactive training. Members earn continuing education credit while developing advisory skills they can actually use with clients.
Yes. Solo practitioners join Level Up Quest to become stronger advisors themselves: learning how to identify planning opportunities, lead client conversations, price advisory work, and implement strategies with confidence.
Yes. Tax firm owners use Level Up Quest to become better advisors while developing the people and systems that allow advisory work to happen beyond the owner. Firm employees develop the advisory and client-facing skills needed to support that work.

Ready to Become a Better Tax Advisor?

Build the tax knowledge, client communication skills, frameworks, and implementation process to confidently deliver advisory services.